The Brand
Accor Arena
AND THEN THERE WAS THE ACCOR ARENA...
Before? It was an event venue able to host the biggest gigs and sporting competitions. Today? It is a living and breathing part of the city, THE iconic destination in the City of Light. It’s the real beating heart of all live music and sport.
Today the Accor Arena, invisible from the street, is opening up to bring you the kind of intense, unforgettable experience you can’t find anywhere else. It’s an iconic venue, opened on 3 February 1984, and one that has, since then, seen the greatest performers, sportspeople, and international stars grace its halls.
A bold Arena that’s ahead of its time. A place that is a feast for the eyes, ears, and soul. A place of intense emotions. Once upon a time, there was the Accor Arena: a pioneering Arena that even after 35 years serving the public will never stop reinventing itself, and that still has plenty of secrets in store...
What’s better than an iconic venue, and better than a memorable show? A memorable show in an iconic venue. The Accor Arena is a place where anything is possible, and where all things meet.
A place where you can see Prince putting on a show with Stevie Wonder. A place where fans were able to hear Johnny Hallyday’s powerful voice more than 90 times. A place where you sang 12 choruses of Ni**as in Paris by Jay-Z & Kanye West, in a single concert. It’s also where you’ve looked on in wonder at the stars and legends of the NBA, who came make the court tremble in January 2019.
The Accor Arena tells its story in thousands of ways, through thousands of records and thousands of stories. It’s a grandiose Parisian venue, one that only gets better with time as the shows go on. It’s reputation reaches far beyond the border of France, to today be one of the world’s five biggest Arenas.
IDENTITY/DNA
The Accor Arena is a place to get together, to share passions, and push boundaries. Exhilarating, daring, welcoming, part of the community... That’s the Accor Arena in a nutshell! Because you are their top priority, no feat is too great for the team that works to bring the Arena to life every day, to share in the unique energy and elation of live events. It’s a place where the goosebumps are never far away, a place that nourishes the soul, and a place where you can always feel at home. The Arena is opening up to the local neighbourhood, and to all of Paris, so that everyone can enjoy an event venue that has become a real space for living.