In October 2015, an unprecedented strategic partnership was born in France between Accor, the world leader in the hotel industry, and the iconic Parisian venue until then known as the Palais Omnisports de Paris-Bercy (POPB). Announced for a period of 10 years, this naming contract represents a unique visibility opportunity for Accor, through the venue’s top-class international programming and exceptional location in the heart of Paris: the world's leading tourist destination and official host city of the 2024 Paris Olympic and Paralympic Games.

Accor Arena, a showcase of French hospitality

"We are proud to have been chosen by the City of Paris and AEG and to associate the Accor brand with this emblematic place of sport and entertainment. We have built this partnership with the objective of making the Accor Arena a showcase for French hospitality: welcoming, warm and innovative "Sébastien Bazin (Chairman and CEO of Accor).

In a few words

In a few words

Accor: Hospitality reinvented

With Accor, a stay means living the incredible. From luxury hotels to budget accommodation to exceptional residences, more than 5,300 hotels and residences in 110 countries meet all desires and passions. Accor has reinvented hospitality, no longer in the form of a place or a service, but as a series of connected moments, inspired by emotion. We call it “augmented hospitality.”

Dining, nightlife, well-being or coworking: more than hotel nights, Accor offers new lifestyles, new ways of working and having fun.

ALL – Accor Live Limitless

ALL, Accor’s booking platform and loyalty programme, embodies the concept of augmented hospitality, connecting members with their passions and enabling them to live life more fully. The partnership with Accor Arena creates limitless possibilities for ALL to curate exclusive experiences and bring unforgettable moments to life.

ALL members need never miss seeing their favourite performer or sporting tournament, with privileged access to presale tickets to all Accor Arena events. Whether members want the best seats in the house or a simple admission ticket – ALL enables magic moments for all choices and all budgets. 

With Reward points, members have access to elite Limitless Experiences in the arena’s panoramic lodge accompanied by the person of their choice, with a VIP welcome, a gourmet meal and unlimited drinks. For some events, special terrace seating, fan suites and meet-the-artist moments take the experience to new heights.

On, the all-in-one-booking platform, members are guaranteed the best price on their Paris stay. From lavish luxury to easy economy – Accor’s 40+ loved hotel brands offer stays to suit every taste and please every pocket. Everything is recognised and rewarded: the hotel stay, pre-show dinners and post-event drinks in the bar, and rides around Paris booked on the ALL app.

ALL- Accor Live Limitless was designed for its members, their lives and their passions. To make life extraordinary, everywhere.

Discover Accor and ALL - Accor Live Limitless offers on